TESCO Lotus launches Clubcard

       The world's favourite customer rewards scheme comes to Thailand
       Heralding a major change in the way in which Tesco Lotus does business in Thailand, Tesco Lotus Thailand has introduced the famous Clubcard to Thailand with an initial target to have 4 million members within the first year.

       With over 21 million members world-wide clubcard is one of the most successful loyalty schemes in the world. Thailand now becomes the 7th country to launch the card nationally.
       "Our customers choose to spend their hard-earned money with us because of our consistently low prices, good quality, range and shopping experience," says Steve hammett, Tesco Lotus CEO, adding that: "Clusbeard is our way of thanking them and rewarding them for their loyalty with better rewards than you will find practically anywhere else."
       Clubcard members earn points as tey spend. The card also returns cash to customers ever quarter annd gives additional rewards on the products customers want.
       "It is also an excellent opportunity for us to customise our products and services to frit the needs of our customers," he adds. "And as clubcard evolves so will their shopping experience."
       Easy to join, abundant benefits
       Clubcard is free to join and anyone who is 15 years and above may apply. Signing up for Clubcard is easy. with a simple application form available in all Tesco stores, customers will be issued a Clubcard and key fob on the spot allowing them to start collecting Clubcard Points right away.
       For every two baht spent in Tesco Lotus Hyper, Value, Talad and Express, clubcard members will collect one Clubcard Point.
       Clubcard Points never expire and four times a year all Clubcard points will be converted into Clubcard Cash Vouchers to help customers to save when they shop in Tesco Lotus. Cash Vouchers will be sent by mail to the customers's home.
       In addition to the money saving Clubcard Cashh Vouchers, money-off product coupons are also included to help customers save on their favourite products purchased in Tesco. Timing of these mailings will be at relevant festive periods helping customers save money when they need it most.
       We know what you like!
       Having already enjoyed an overshelming response from being piloted in Had Yai and Samui stores over the past few years, Tesco Lotus Thailand is confident of nationwide success.
       "Since the launch of the first Clubcard in the UK 14 years ago, not only have Clubcard benefits to customers improved, but our ability to understand customer needs and preferences have become increasingly more sophisticuated," says Gwyn Sundhagul, Director and Chief marketing Executive Officer.
       "Today, it's part of our core purpose to continuously create more value for our customers and, in Thailand, will be our key long-term communication channel. When we say "no-one tries harder for customers, Clubcard is working proof."
       Clubcard is available free of charge at over 600 Customer Service counters at Tesco Lotus stores nationwide. For more information, please contact customer service at all branches or call Tesco Lotus Clubcard Call Center at 02 626 8800.