4P Plus, a newly established tour operator, is moving into e-commerce by launching four websites to capture the fastgrowing Free Individual Traveller (FIT) and corporate groups.
The company was formed in the middle of last year by Pruet Narathuschan, youngest son of Vithaya Narathuschan, who has been running the Dynasty Hotel Bangkok for more than two decades and is also a jewellery exporter.
With Bt3 million in registered capital, the company began operations by concentrating mainly on inbound business from the United Kingdom and China, where Pruet's school friends are.
However, the business was hit hard by the airport closures in Bangkok late last year and the general political turmoil in the Kingdom. the number of clients dropped significantly.
"The company is revising its strategy to focus on domestic tourism, FIT and outbound instead," siad Pruet.
The company has set up a telemarketing team to approach companies and organisations for small-group and outdoor meetings and conference trips and other types of activities such as promotions, public rrelations, educational seminars and staff parties.
Meanwhile, it has launched four websites: www.tforthailand.com support inbound business, www.thehipexperience.com is aimed at high-end group, www.mushroomtravel.com is for outbound business and the latest www.tourscan.com is designed to draw FIT travellers.
"We're one of the few tour operators providing one-stop services for information, air tickets, hotel rooms and tailormade packages with a lowest-price warrantee to fit the client's budget," Puret said.
"Our philosophy is to render the highest quality service to our clients and offer a full range of services t meet their travel requirements."
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